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September 15, 2013

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Psychology and the keywords that drive your dealership crazy!

Does proper keywords placed on your dealership website play a factor of the type of traffic and especially the over all customer? YES IT DOES. In the powersports industry you have 2 types of buyers, ones that know what they want and the ones that they don't . Now how does this play into Internet Marketing and Powersports SEO? A the ones that know what they want will search generally on the internet or even mobile device or tablet.."in most cases" for example " Polaris ATV for sale arizona" or even "Polaris dealer in az" even the slightest word makes a difference in the overall ranking of the search...now lets look at the customer search that really don't know what they want they would search this..." ATV for sale" or even "used ATV in AZ" The difference here can save your dealership allot of time and headache..if the guy that calls from the search results knowing he wants a ...

Is it really a solution.?

If your site was structured properly with a clear cut vision you would not need to have "TOTAL CARE" Packages... This is the only way to bleed the dealers of more money to provide yet another "Patch solution" for your inability to roll out a GOOD product!. So let me get this right... all the add on's that are reoccurring fees just to sell my product effectively is the best you guys can do?? Why not just provide customer service and 100% performance for everyone instead of leaving most in the dark because they are not paying for the services that should just be mandated. besides why are you in the business of power sports if the best interest is not going to the dealers. That is the problem you should not have remedy programs to sell after the dealers see lack of performance from their website... Its sad that after we can all agree that the E commerce or lead man...

Powersports expert recommends Robert Blackwell for SEO

Tad Kilgore VIce President (GM) Dealership Performance. Scottsdale, Arizona Information Technology and Services ROBERT BLACKWELL Owner at Blackwell Management Inc. Robert is the brightest and most knowledgeable Marketing, SEO specialist I have meet in the past ten years in powersports! His skill set is amazing and I am so impressed every time I get the chance to have conversations with him. In fact when choosing a moderator for my CRM group I choose Robert because he is so well rounded and personable, and knew he would be the right fit to stir things up and draw out feedback. I would recommend Robert without hesitation!! We currently use his services and it has been the BEST move we made!! It has paid off tremendously, ROI plus plus!! No matter the project, give Robert a call and pick his brain you will be surprised and amazed!! April 25, 2013 Tad (Vice President (GM) at Dealership Performance ) was with another company when working with ROBE...

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