Psychology and the keywords that drive your dealership crazy!

Does proper keywords placed on your dealership website play a factor of the type of traffic and especially the over all customer? YES IT DOES. In the powersports industry you have 2 types of buyers, ones that know what they  want and the ones that they don't . Now how does this play into Internet Marketing and Powersports SEO?  

A the ones that know what they want will search generally on the internet or even mobile device or tablet.."in most cases"  for example " Polaris ATV for sale arizona" or even "Polaris dealer in az" even the slightest word makes a difference in the overall ranking of the search...now lets look at the customer search that really don't know what they want  they would search this..." ATV for sale" or even "used ATV in AZ" 

The difference here can save your dealership allot of time and headache..if the guy that calls from the search results knowing he wants a "Polaris ATV" well he just qualified his self on OEM preference at this point a good price and customer satisfaction or good overall experience would win him over..

The other guy... he calls the store wanting to know what type of ATVs do you sell..are they new or used.. can I get financed  what is the best OTD....what is the best model....ok thanks for arming me with information to go price shop everyone else with the knowledge you gave me... That is what the guy that doesnt know what he wants is more than likely going to do... save your staff time and money pre qualify your customer on how they even find you to begin with...THE KEYWORD!!! 

Thanks all for reading I will be posting tons more insights and tips on effective Powersports Marketing and SEO and how it can play out in your dealership in a language everyone can understand ! 

R. Blackwell