"Be Warned of ARI Marketing Department"
Says a man that was employeed at this company and left due to some unforeseen issues.
I urge anyone looking to fill any of ARI's marketing positions (Including the Senior Marketing Manager position) to re-consider. ARI's marketing department is a complete joke. The entire "Marketing Department" consists of one crusty-old woman.. a woman who is way past her "prime", has been at the company way too long (20+ years as I recall) and has no clue what she's doing. She does not have a marketing degree or education of any sort and it shows! Because of her ARI has no style guides or any design rules, everything is done extremely half-assed with no original files to be had. When it comes to logic there is absolutely none to be had. She has over-spent and maxed out the company card on such stupid things as "renting fabric" to put around a table at a convention for hundreds of dollars because she couldn't plan accordingly and bring the correct materials to a convention. Her marketing plan at a recent convention included making rather "rude" adult-oriented buttons for people to wear that included sayings such as "Want to see my parts?" who would wear that?! And the outdoor power industry is well known to have many Christian/family type business owners who would be grossly offended by such adult sayings.
Years of poor planning and not-knowing how to market has done irreparable damage to the company. You will also enjoy her fake laugh and her fake "niceness" she will show you before being stabbed in the back. Don't offer her help either, people have learned from doing that as whatever help you give her she will use it to make herself look better and take all of the credit, Never giving credit where it is due.
Be wary and look for a job elsewhere, trust me, all of the good employees are now gone, the only people left who've been there more than 5 years are old crusty relics who for some reason knew the "right people" not to get fired or laid off (When I mean very few, I mean you can count the people who've been there for more than 5 years on 1 hand probably).
Cited: Here
I provide latest information on company s doing business on the internet primarily Powersports industry. So if you are doing bad business I will find it and re write about it. and 9 times out of 10 it goes first page and is seen thousands of times.
Soon I will announce a whole article on some recent findings that will not only shock you but will make you think twice before doing business with certain companies.
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