In the world of power sports Internet marketing you have very few solutions to reach your target audience You have many variables to look over demographic being the main thing. sure your print ads are there but we are talking digital advertising solutions. CTR is a term used to explain the Click through Ratio of your campaign or website. If you have a low CTR more than likely people are getting to the second click and are bored or lose attention and then leave.
In a PPC campaign you are bidding on certain demographic and keywords.. Can cost up to 2 dollars per click and that is not even a full conversion that is just one click. so the ROI on that is low but you are reaching a certain demographic as selected in the initial campaign creation,
Organic SEO- Although not immediate it has proven to be the turtle that wins the race scenario. If your initial investment was 2400 and your campaign was search able and track able for a solid year the CTR would be higher and convert more traffic to buyers or lead generators. The cost it would take to match the click cost of that campaign in PPC it would be far more expensive to have one campaign run for a year than it would be with a effective Organic SEO campaign put in place.
Need Immediate solutions and don't want to spend the high cost with PPC ? All local traffic and pre qualified to make it easier on your salesman :)
I can help call me
313-850-7221 Robert
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